News
Presenting: Onsen Fountain
Japanese legend Shin Biyajima grew up riding in Myoko, north of Nagano, Japan. In January 2024, Eric Jackson joined him there for the biggest storm of the season.
The Story Behind SurfEars 4.0 – Meet Founder Christian Dittrich
In the coastal village of Kåseberga, Southern Sweden, our office is housed in an old grocery store from the early 1900s, with...
The Future of Snowboarding Is Here: Supermatic®
Kick, Click, Go. In two short years, Supermatic® has revolutionized the way people ride. No more sitting around getting wet, or hustling to keep up with any skiers in your crew. Just kick, click, go. But Supermatic® is more than just fast – it's a legit binding that works with any boot, on any terrain. From pow days to
Purple Mountains Live Free Or Die - Film Premiere
Pro snowboarder and POW founder Jeremy Jones grew up exploring the mountains of New England, but as the years have passed, he’s watched these beloved landscapes change—fewer snow days, more extreme weather, and mountain towns caught in the crossfire of climate and politics.
Jones Video Series SURroundings
SURroundings is a three-part video series documenting the backcountry snowboarding adventures of Jones riders Iñaki Odriozola, Manu Domínguez, Matías Radaelli and Garrett Warnick in the mountains above the town of...
Nidecker - Stash the Trash
Share your best efforts using the hashtag #stashthetrash and you’ll be in with a chance to win one of three Nidecker set-ups (board + bindings). Before-and-after shots, selfies with your...
Dog Days by Arbor Snowboarding
Get your froth on, checkin' out these cool black & white from the Team at Arbor Snowboarding.
Nitro TLS Step On Boots
A snowboard boot that offers the ultimate fit from Nitro and the convenience of Step On®.
Mount Brewster Splitboard Mission - June 7/8
The idea started a couple of weeks before over a couple of beers and a good early snowfall. Whats the biggest mission we can do with just an overnight from...
The NITRO Story
We’re all lifers, so let’s continue to build snowboarding together and have fun in the process!
"Who We Got?", for Winter 2024!!!
Well, seems like now is as good as any time, to introduce the NZ Shred 'Winter Team' for 2024. (Photo: Curvey Ridgeline, looking into the Doolans, The Remarkables). (Photo:...
Grasshopper’s 2024 New Zealand Snow Season Outlook – Colder Winter with Small But Frequent Top-Ups for South Island Resorts
As we reach the tail-end of autumn, any remaining El Niño effects fade away. Wintry air masses have already started their annual pilgrimage across New Zealand, with the potential for a more promising ski season than seen in recent years for many South Island fields.