News

Ask anyone who rode in the '80s what was on their feet, and you'll usually get the same answer. To celebrate our new collab with SOREL, First Tracks goes back to those trailblazing days. As Dave Hatchett puts it, "snowboards had been invented, but snowboard boots hadn't." Riders made do with what they had, and most of them laced up in Sorels.

We're stoked to welcome Sam Anderson to the Nidecker family. A mechanical engineer and one of the most exciting rail specialists in the game right now, Sam brings a unique eye to trick selection and video production.

Ruiki Masuda's Signature Series Stratos is a hybrid all-mountain board built for creative freeriding.

"Why do I put myself through this?" Jones Pro Team rider Victor de Le Rue seeks to answer this question in his new film, IN COLD BLOOD & by heart. Navigating the spaces between competitive freeriding and big mountain exploration, adrenaline and family, ambition and peace, the film documents his search for balance in a life built around the mountains.

Jones riders Iñaki "Inyo" Odriozola and Garrett "Worm" Warnick head north in their new film, Cheechako. From a month of roadside camping and chasing weather windows to scoring the last heli-ride of the season, the DIY duo trade turns behind the lens and riding lines to document an unforgettable winter on their own terms.

Part history lesson, part hangout, part backcountry odyssey, Paved celebrates the passion and soul of snowboarding in raw, wry and light-hearted style.